L’ANZA was introduced to the beauty industry as one of the first professional haircare brands specifically designed to address individual hair needs. Using the proprietary Keratin Bond System, L’ANZA was able to target the causes of hair damage, not just the symptoms. L’ANZA built upon this tradition of keratin, incorporating the latest in haircare ingredient technology, as well as wild-crafted and sustainable planted-based ingredients, creating the Keratin Healing System (KHS). With the power of Keratin Amino Acids, Healing Actives, and Triple UV Protection (UVA, UVB, UVC), Nano Science 10² delivery system, sulfate-free and sodium chloride-free Shampoos, KHS has become the foundation for all L’ANZA products.


L’ANZA took the innovative technology from Healing Haircare to establish a new level of salon service – Healing Color. L’ANZA Healing Color provides the longest-lasting hair color possible. The proprietary Color Attachment Technology contains the Keratin Healing System and Flower Shield Complex, and delivers rich, vibrant color that is on level, and true-to-tone. L’ANZA Healing Color can be formulated for Permanent, Demi Permanent, and Demi Translucent, all from one tube of color, allowing for endless creativity while reducing salon inventory.


Constantly searching for new ways to heal the hair, L’ANZA discovered a new way to combine a unique blend of botanicals to deliver unprecedented healing and shine. Dubbed the Phyto IV Complex, this restorative blend of four unique wild-crafted plant oils brings the hair unparalleled health and shine. This next generation fusion is the foundation of the super luxury Keratin Healing Oil collection.


From care to color, L’ANZA heals, seals, and protects hair around the world. We utilize the latest technology available to keep our product performance ahead of the rest. While many haircare lines claim they repair the hair, L’ANZA is the only brand able to heal the hair, delivering maximum shine and color that lasts. L’ANZA maintains a green commitment by ensuring that all of our products and actions support a healthy and sustainable Earth. We are proud to be a professional, diversion-free brand, creating the finest professional haircare products, tools, and education in the world.


Our mission at L’ANZA is a B.I.G. one – Believe.Inspire.Grow. While we do develop the highest quality premium products to achieve beautiful results, more importantly, we believe stylists have the power to affect everyone they touch, and we are inspired by them every day. As a tribe, we do our part to grow the finest salon professionals in the world. Leading by example, we encourage everyone around us to believe in themselves, so they may inspire others to grow. B.I.G.