The Beginning

L’ANZA was introduced to the professional Haircare industry in 1985. It was the first major brand of Haircare to address individual hair needs through collections of formulas designed to treat hair and achieve therapeutic results. The proprietary formulations were designed around a revolutionary breakthrough – the Keratin Bond System (KBS). This protein delivery system uses an exact ratio of hydrolyzed keratin amino acids from human hair, vital minerals and herbal extracts, giving the hair unprecedented luster and manageability. With Keratin Bond technology, the inner structure of the hair was dramatically strengthened to make it look and feel stronger, softer, and remarkably healthy.

The Next Steps

L’ANZA pioneered a whole new category of Healing Haircare. Hair is under constant attack from the environment and more people are chemically processing their hair. These new stress factors began affecting the hair. The hair needs to be strengthened and fortified to defend itself from the harsh aggressors it’s exposed to on a daily basis. L’ANZA therapeutic formulas target the causes of hair damage… not just the symptoms. The Keratin Bond System was enhanced, and emerged as the Keratin Bond System 2 (KB2). Using the same base of Keratin Amino Acids found in KBS, KB2 includes the Meadowfoam Flower Seed Complex and Moisture Retain Complex to work synergistically with KBS, adding extra moisture to the hair. The products containing KB2 can be now be found within the L’ANZA Healing Collection KB2.

The Cutting Edge

At L’ANZA, we utilize the latest technology available to keep our product performance ahead of the rest. Most recently, we introduced The Advanced Healing Collection. This collection incorporates our latest Haircare innovation, the Keratin Healing System (KHS). KHS has all the features and benefits of KB2, but with increased amounts of Keratin Amino Acids and Healing Actives. Also incorporated into this unique collection is Triple UV Protection (UVA, UVB, UVC), Nano Science 10² delivery system, and sulfate-free and sodium chloride-free Shampoos. We also developed a signature Flower Shield Complex for Healing ColorCare, which has been proven through independent testing to provide 107% longer-lasting color. L’ANZA’s Advanced Healing Collection delivers the highest performance cutting-edge formulations and the latest technology possible.

In June 2007, L’ANZA introduced Healing Color. This extraordinary color uses the same proven technology from our Healing Haircare to provide unsurpassed color depth, richness, vibrancy…and the longest-lasting color possible. The Color Attachment Technology contains the Keratin Healing System and Flower Shield Complex in Healing Color, Cream Developers, and Decolorizer, delivering color true-to-tone and level.  L’ANZA Healing Color can be formulated for Permanent, Demi Permanent, and Demi Translucent Color, creating a line that is easy to use and combines great performance and savings… all in one tube of color!

In January 2010, L’ANZA branded the category of Healing Texture with the only permanent waving systems that heal the hair. This revolutionary perm is the first on the market specifically designed to heal the hair and protect haircolor, containing the Keratin Healing System and Flower Shield Complex.

L’ANZA Leading the Way in Healing Technology

L’ANZA uses the latest technology available to deliver the strongest, healthiest hair.  While many haircare lines claim they repair the hair, L’ANZA is the only brand able to heal the hair.  Through the Keratin Healing System, Triple UV protection, Nano Science 10² delivery, sulfate-free and sodium chloride-free Shampoos, and the Flower Shield Complex, L’ANZA Heals, Seals and Protects all types of hair, delivering maximum shine and color that lasts!

Independent and Dedicated to the Salon Professional

As a salon professional, your needs and desires help us create the finest professional haircare products, tools, and products in the world. We take your business very seriously, and are proud to be a professional only and diversion-free brand. We love what you do! Let us help you do it.


From care to color, L’ANZA heals, seals, and protects hair in over 40 countries worldwide.

Heal Hair and Heal the World

L’ANZA products do not contain any known carcinogens and are never tested on animals. To promote a healthy and sustainable earth, our packaging is made from recycled materials and is recyclable. We are proud to be on PETA list of approved beauty products!